ALESSANDRE FORTI
creative director

GILLETTE DATABOARDS


Gillette has historically been a prominent presence in traditional sports. But how could we bring the precision of its blades onto the field? We decided to create a game within the game, where only Gillette’s precision could prevail.

What if the goalkeeper could know which side the penalty taker usually shoots on? What if also the penalty taker could know where the goalkeeper usually dives to? This info and much more were displayed, in real time, on Gillette DataBoards, the billboards that brought Gillette's precision and the best a man can get to the field.
--------------------------------- 
Art Direction
Creative Strategy
Gamefication

←

ILLETTE DATABOARDS // GILLETTE DATABOARDS // G

OUD ← ESPORTS ← LOUD ← ESPORTS ← L

AIN GAMING △ PAIN GAMING △ PAIN GAMING △ P

TAÚ ◇ ITAÚ ◇ ITAÚ ◇ ITAÚ ◇ ITAÚ ◇ I

ILLETTE ESPORTS // GILLETTE ESPORTS // G

OLVO ◁ VOLVO ◁ VOLVO ◁ VOLVO ◁ V

ILLETTE VENUS ♡ GILLETTE VENUS ♡ G

RAHMOSIDADE → BRAHMOSIDADE → B

BOUT ALE FORTI ◇→♡◁ ABOUT ALE FORTI ◇→♡◁ A